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Merci Handy: From Start-up to Born Global?International Journal of Entrepreneurship and Innovation, 2019, 20 (4), pp.301-309
Article dans une revue
hal-03160189v1
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Analyse de marché - De la définition au diagnosticVuibert, 2017, 978-2-311-40345-9
Ouvrages
hal-03160332v1
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La couleur au coeur de la stratégie marketingDe Boeck, 2016, 978-2804193102
Ouvrages
hal-03160177v1
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Le packagingNumilog, 2005
Ouvrages
hal-03160379v1
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Gestion de la marque locale et internationaleNumilog, 2002
Ouvrages
hal-03160457v1
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Cabaïa: Can an eco-branding sustainability strategy foster the internationalisation of a Born Global?Edward Elgar Publishing. Cases on Born Globals, Edward Elgar Publishing, pp.130-145, 2024, 978 1 80392 440 3
Chapitre d'ouvrage
hal-04399295v1
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The Bonduelle Group’s Distribution Strategy: Adding a Branded Retail Store?Cases on Digital Strategies and Management Issues in Modern Organizations, IGI Global, pp.150-176, 2021
Chapitre d'ouvrage
hal-03466179v1
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A packaging you can eat: Wikicell, a qualitative study prior the launch of a revolutionary packaging2018, https://www.ccmp.fr/collection-ccmp/cas-packaging-you-can-eat-wikicells-a-qualitative-study-prior-to-the-launch-of-a-revolutionary-pasckaging
Autre publication scientifique
halshs-03899638v1
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