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Number of documents

21

Sabine Ruaud


Journal articles6 documents

  • Véronique Boulocher-Passet, Peter Daly, Sabine Ruaud. Merci Handy: From Start-up to Born Global?. The International Journal of Entrepreneurship and Innovation, 2019, 20 (4), pp.301-309. ⟨hal-03160189⟩
  • Ronald Kamin, Eric Dolansky, Peter Daly, Sabine Ruaud. Kaviari: Pure Caviar. Case Research Journal, Nacra, 2017, 37 (4), pp.35-51. ⟨hal-03160513⟩
  • Sabine Flambard-Ruaud. Relationship Marketing in Emerging Economies: Some Lessons for the Future. Vikalpa: The Journal for Decision Makers, SAGE Publications, 2005, 30 (3), pp.53-63. ⟨hal-03161235⟩
  • Sabine Flambard-Ruaud. Les évolutions du concept de marketing . Décisions Marketing, Association Française du Marketing, 1997, 11, pp.07-17. ⟨10.7193/DM.011.07.17⟩. ⟨halshs-02926068⟩
  • Sabine Flambard-Ruaud. Cartographie d’une base de données : un entretien. Décisions Marketing, Association Française du Marketing, 1996, 7, pp.31-35. ⟨10.7193/DM.007.31.35⟩. ⟨halshs-02926514⟩
  • Sabine Flambard-Ruaud. Innovations "directes" : Trois lancements. Décisions Marketing, Association Française du Marketing, 1995, 5, pp.39-40. ⟨10.7193/DM.005.39-40⟩. ⟨halshs-02926597⟩

Conference papers8 documents

  • Sabine Ruaud. Couleur noire et stratégie marketing. Noir(s) Po(ï)étiques chromatiques et designs, Maison de la Recherche, Université de Toulouse, Mar 2017, Toulouse, France. ⟨hal-03161236⟩
  • Ronald Kamin, Sabine Ruaud. Kaviari. 58th Annual Meeting of NACRA (North American Case Research Association), NACRA (North American Case Research Association), Oct 2016, Las Vegas, Nevada, United States. ⟨hal-03161254⟩
  • Sabine Ruaud. Les bonnes pratiques de l'animation d'un cas : une approche créative et expérientielle. 31ème Congrès Annuel de l'AFM (Association Française du Marketing), AFM (Association Française du Marketing), May 2015, Marrakech, Maroc. ⟨hal-03161271⟩
  • Sabine Ruaud. Bonduelle Bienvenue: Should Branded Retail Be Added as a New Distribution Channel in France?. 57th Annual Meeting of NACRA (North American Case Research Association), NACRA (North American Case Research Association), Oct 2015, Orlando, United States. ⟨hal-03161250⟩
  • Sabine Flambard-Ruaud. Relationship Marketing in Retail Banking: Organisational and Strategic Implications for Future. 2nd Workshop on Relationship Marketing, EIASM - European Institute for Advanced Studies in Management, Oct 2005, Bruxelles, Belgium. ⟨hal-03161240⟩
  • Sabine Flambard-Ruaud. Relationship Marketing in the French Banking Sector: From Theory To Practice. 7th SMA Retailing Seminar, Nov 2004, St Pete, Florida, United States. ⟨hal-03161239⟩
  • Sabine Flambard-Ruaud. Relationship Marketing: An Innovation in Marketing Theory and Practice. Academy of Marketing Science Annual Conference, May 2004, Vancouver, Canada. ⟨hal-03161243⟩
  • Sabine Flambard-Ruaud. Reflections on the Implications of Relationship Marketing. Seminar Series on Relationship Marketing, University of East Anglia, Dec 2003, Norwich, Norfolk, United Kingdom. ⟨hal-03161245⟩

Books6 documents

  • Véronique Boulocher-Passet, Sabine Ruaud. Analyse de marché - De la définition au diagnostic. Vuibert, 2017, 978-2-311-40345-9. ⟨hal-03160332⟩
  • Véronique Boulocher-Passet, Sabine Ruaud. La couleur au coeur de la stratégie marketing. De Boeck, 2016, 978-2804193102. ⟨hal-03160177⟩
  • Véronique Boulocher-Passet, Véronique Drecq, Sabine Flambard-Ruaud. Le packaging. Numilog, 2005. ⟨hal-03160379⟩
  • Jean-Claude Liquet, Sabine Flambard-Ruaud, Sylvie Jean. Cas d'analyse des données en marketing. Editions Tec&Doc - Eyrolles, 2003, 978-2-7430-0592-4. ⟨hal-03160398⟩
  • Sabine Flambard-Ruaud. Le marketing relationnel : nouvelle donne du marketing. Numilog, 2002. ⟨hal-03160464⟩
  • Véronique Boulocher-Passet, Véronique Drecq, Sabine Flambard-Ruaud. Gestion de la marque locale et internationale. Numilog, 2002. ⟨hal-03160457⟩

Book sections1 document

  • Sabine Flambard-Ruaud, Sylvie Llosa. Marketing relationnel et marketing des services : une profonde complicité. Faire de la recherche en marketing ?, Vuibert, 1999, 978-2711779901. ⟨hal-03160489⟩