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VIRGINIE DE BARNIER
Professor - Professeure agrégée des Universités
Associate Dean for International Relations – Chargée des RI
Dean - Directrice de l’IAE Nouvelle-Calédonie
Director - Directrice du Master MAE et du Bachelor of Tourism and Hospitality
IAE de Nouvelle-Calédonie (+687) 290 801
virginie.de_barnier@unc.nc
Université de la Nouvelle-Calédonie – BP R4 98851 Nouméa Cedex
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Documents
Identifiants chercheurs
- virginie-de-barnier
- 0000-0002-5596-2448
- IdRef : 088363910
Présentation
Virginie de Barnier is Professor of Marketing at the University of New-Caledonia (New Caledonia), Dean of the New Caledonia University Business School (IAE) and Director of the Master in Management. She is also the director of the Bachelor of Tourism and Hospitality taught in Vanuatu in collaboration with the University of Vanuatu. She has been recently appointed Associate Dean for International Relations for the University of New Caledonia.
Her research interest focuses on consumer psychology concerning ecological and sustainability matters, with her recent research field on sustainable tourism. With a remarkable decade-long tenure as a Marketing Executive at Havas Communication, a renowned advertising agency, she brings industry experience to her academic pursuits. She holds a Ph.D. in Marketing, an MBA from University of Wisconsin (USA) and a Master of Psychology. Moreover, her scholarly contributions encompass the authorship of three books and twelve book chapters, along with the publication of over 30 articles in academic ranked journals. She has demonstrated her commitment to nurturing academic talent by successfully supervising 16 doctoral students to completion and participating in 29 PhD defense committees. Presently, she continues to supervise three doctoral students.
Past Deanship: Aix-Marseille University Business School (IAE) - France
Past professorship: Aix-Marseille University Business School (IAE) – France and EDHEC Business School – France
Virginie de Barnier, virginie.de_barnier@unc.nc
IAE University of New Caledonia – BP R4 98851 Nouméa Cedex – New Caledonia
Virginie de Barnier, virginie.de_barnier@unc.nc
IAE University of New Caledonia – BP R4 98851 Nouméa Cedex – New Caledonia
Compétences
Psychologie du consommateur, marketing, communication, recherche, études qualitatives et quantitatives, marketing sensoriel
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Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe ConferenceJournal of Business Research, 2014, 67 (5)
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Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conferenceJournal of Business Research, 2014
Article dans une revue
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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conferenceJournal of Business Research, 2011, 64 (1), pp.1 - 2. ⟨10.1016/j.jbusres.2009.09.010⟩
Article dans une revue
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Brand personality: How well does a human personality scale apply to brands?Advances in Consumer Research, 2002, 5, pp.53-60
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HOW WELL DOES BRAND PERSONALITY PREDICT BRAND CHOICE? A MEASUREMENT SCALE AND ANALYSIS USING BINARY REGRESSION MODELSAsia Pacific Advances in Consumer Research, 2005, pp.30-38
Communication dans un congrès
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Structure et influence de l'embarras sur l'attitude vis-à-vis de messages à caractère sexuel provocateur et sur l'attitude envers la marqueActes du XXI° Colloque International de l'AFM, 19-20 mai, Nancy, 2005
Communication dans un congrès
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