Skip to Main content
Number of documents

44


Journal articles20 documents

  • Ouidade Sabri, Nadr El Hana, Wissal Ben Arfi. Se digitaliser sans renier ses valeurs : Quelles stratégies marketing digital les marques de luxe déploient-elles pour relever ce défi ?. Management & Avenir, INSEEC/Management Prospective Ed. 2021, N° 123 (3), pp.119-139. ⟨10.3917/mav.123.0119⟩. ⟨hal-03279895⟩
  • Nadr El Hana, Ouidade Sabri. Expressing one's opinions freely on politicians using parodies: Effect of the sources of political parodies (user- vs. media-generated parodies). Psychology and Marketing, Wiley, 2021, ⟨10.1002/mar.21484⟩. ⟨halshs-03230338⟩
  • Ouidade Sabri, Amina Djedidi, Mouhoub Hani. When does coopetition affect price unfairness perception? The roles of market structure and innovation. Journal of Business and Industrial Marketing, Emerald, 2020, ⟨10.1108/JBIM-05-2019-0192⟩. ⟨hal-02893315⟩
  • Ouidade Sabri, Han Doan, Faten Malek, Hajer Bachouche. When is transparent packaging beneficial?. International Journal of Retailing & Distribution Management, 2020, 48 (8), p.781-801. ⟨10.1108/IJRDM-03-2019-0097⟩. ⟨halshs-03230336⟩
  • Hajer Bachouche, Ouidade Sabri. Empowerment in marketing: synthesis, critical review, and agenda for future research. AMS Review, 2019. ⟨hal-01996337⟩
  • Gretchen Larsen, Maurice Patterson, Ouidade Sabri, Luciana Walther. A commentary on the treatment of taboo in consumption and marketing. Journal of Marketing Management, Westburn Publishers, 2018, 34 (13-14), pp.1067-1077. ⟨hal-01996348⟩
  • Ouidade Sabri. The detrimental effect of cause-related marketing parodies. Journal of Business Ethics, Springer Verlag, 2018, 151 (2), pp.517-537. ⟨hal-01996369⟩
  • Ouidade Sabri. Does viral communication context increase the harmfulness of controversial taboo advertising?. Journal of Business Ethics, Springer Verlag, 2017, 141 (2), pp.235-247. ⟨10.1007/s10551-015-2751-9⟩. ⟨hal-01171674⟩
  • Ouidade Sabri, Géraldine Michel. When do advertising parodies hurt?: The power of humor and credibility In viral spoof advertisements. Journal of Advertising Research, World Advertising Research Center, 2014, June, pp.233-247. ⟨hal-01123537⟩
  • Delphine Dion, Ouidade Sabri, Valérie Guillard. Home sweet messy home: managing symbolic pollution. Journal of Consumer Research, Oxford University Press (OUP), 2014, 41 (3), pp.565-589. ⟨hal-01123546⟩
  • Ouidade Sabri. Taboo advertising: can humor help to attract attention and enhance recall?. Journal of Marketing Theory and Practice, The Association of Marketing Theory and Practice,, 2012, 20 (4), pp.407-422. ⟨hal-01123550⟩
  • Ouidade Sabri. Quelle cible pour les publicités taboues provocantes?. Décisions Marketing, Association Française du Marketing, 2012, Avril-Juin (66), pp.9-19. ⟨hal-01123556⟩
  • Ouidade Sabri, Obermiller Carl. Consumer perception of taboo in ads. Journal of Business Research, Elsevier, 2012, 65 (6), pp.869-873. ⟨hal-01123523⟩
  • Ouidade Sabri. Preliminary investigation of the communication effects of “taboo” themes in advertising. European Journal of Marketing, Emerald, 2012, 46 (1/2), pp.215-236. ⟨hal-01123528⟩
  • Ouidade Sabri, Delphine Manceau, Bernard Pras. Le tabou, un concept peu exploré en marketing. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2010, 25 (1), pp.59-86. ⟨hal-01123517⟩
  • Béatrice Parguel, Ouidade Sabri-Zaaraoui, Aîda Mimouni. Faut-il concevoir le prospectus en fonction de la fidélité du client à l'enseigne ?. Décisions Marketing, Association Française du Marketing, 2010, 59, pp.49-59. ⟨halshs-00634437⟩
  • Aîda Mimouni, Ouidade Sabri-Zaaraoui, Béatrice Parguel. COMPETITIVE ADVERTISING WITHIN STORE FLYERS: A WIN-WIN STRATEGY?. Journal of Retailing & Consumer Services, 2010, 17 (6), pp.478-486. ⟨halshs-00634439⟩
  • Ouidade Sabri, Béatrice Parguel, Pauline de Pechpeyrou.  Portées et limites du lot virtuel : une étude exploratoire . Décisions Marketing, Association Française du Marketing, 2008, 50, pp.49-57. ⟨10.7193/DM.050.49.57⟩. ⟨halshs-02914395⟩
  • Ouidade Sabri-Zaaraoui, Béatrice Parguel, Pauline de Pechpeyrou. Portées et limites du lot virtuel : une étude exploratoire. Décisions Marketing, Association Française du Marketing, 2008, 50, pp.49-57. ⟨halshs-00271745⟩
  • Béatrice Parguel, Pauline de Pechpeyrou, Ouidade Sabri-Zaaraoui, Pierre Desmet. Format Effects in Volume Discounts to Consumers. Journal of Product and Brand Management, Emerald, 2007, 16 (5), pp.348-357. ⟨halshs-00145917⟩

Conference papers18 documents

  • Hajer Bachouche, Ouidade Sabri, E. Pehlivan. You Donate, We Vote: An Investigation of the Efficacy Of Empowerment to Select Strategies Implemented in Cause-Related Marketing Campaigns. 36è congrès AFM, 2020, Biarritz, France. ⟨hal-03253172⟩
  • Hajer Bachouche, Ouidade Sabri. An exploration of effects of launching empowerment strategies by brands for participating customers. 23rd AMS World Marketing Congress, Jun 2020, Brisbane, Australia. ⟨hal-03253181⟩
  • Hajer Bachouche, Ouidade Sabri. Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts. AMS Annual Conference, Jun 2019, Vancouver, Canada. ⟨hal-01996390⟩
  • Hajer Bachouche, Ouidade Sabri. Relaying to customer empowerment strategies to develop new products? Yes… But for what brand type?. EMAC Conference, 2019, Hamburg, Germany. ⟨hal-03253224⟩
  • Hajer Bachouche, Ouidade Sabri, C. Siala. The value of feedback and rewards within crowdsourcing platforms: Insights from professionals and communities’ members. Journal of the Academy of Marketing Science Thought Leader Conference Innovating in the Digital Economy, Jun 2019, Milano, Italy. ⟨hal-03253191⟩
  • Hajer Bachouche, Ouidade Sabri. Recourir aux stratégies d’empowerment des consommateurs pour innover ? Oui… mais pour quel type de marque ?. 35è congrès de l’Association Française du Marketing (AFM), May 2019, Le Havre, France. ⟨hal-03253206⟩
  • Hajer Bachouche, Ouidade Sabri. A better understanding of customer empowerment campaigns effects' on brand equity metrics. American Marketing Association (AMA) Winter Academic Conference, Jun 2018, Nouvelle Orléans, United States. ⟨hal-01996394⟩
  • Hajer Bachouche, Ouidade Sabri. What are the perceptual and behavioral changes arising from consumer empowerment strategies launched by brands?. 34th Congress of the French Marketing Association (AFM), May 2018, Strasbourg, France. ⟨hal-01996387⟩
  • Hajer Bachouche, Ouidade Sabri-Zaaraoui. Empowerment in marketing: Synthesis, critical review, and agenda for future research. 2017 AMS World Marketing Congress, Jun 2017, Christchurch, New Zealand. ⟨hal-01619955⟩
  • Hajer Bachouche, Ouidade Sabri. Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies?. 33th Congress of the French Marketing Association (AFM), May 2017, Tours, France. ⟨hal-01996388⟩
  • Hajer Bachouche, Ouidade Sabri-Zaaraoui. Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies. 33è congrès de l'Association Française de Marketing, Association Française du Marketing May 2017, Tours, France. ⟨hal-01619956⟩
  • Béatrice Parguel, Ouidade Sabri-Zaaraoui, Aîda Mimouni. L'influence relative des caractéristiques perçues du prospectus sur son efficacité pour le distributeur. Colloque Etienne Thil, 2009, France. ⟨halshs-00636212⟩
  • Béatrice Parguel, Ouidade Sabri-Zaaraoui, Aîda Mimouni. L'influence relative des éléments d'exécution d'un prospectus. Forum du Géomarketing, 2009, France. ⟨halshs-00636243⟩
  • Aîda Mimouni, Béatrice Parguel, Ouidade Sabri-Zaaraoui. L'interférence concurrentielle dans la communication par prospectus : une étude exploratoire. Colloque Etienne Thil, 2008, France. ⟨halshs-00287121⟩
  • Ouidade Sabri-Zaaraoui. Taboos in advertising: conceptualisation, scale development and analysis of its communication effects. American Marketing Association (AMA) Summer Educators' Conference Proceedings, 2007, Washington, United States. pp.30. ⟨halshs-00171843⟩
  • Ouidade Sabri-Zaaraoui. Vers une meilleure compréhension des réactions du récepteur face aux annonces publicitaires « taboues» à caractère sexuel dans les sociétés musulmanes méditerranéennes : Une étude exploratoire menée au Maroc. Ier colloque international sur le « Management dans l'espace méditerranéen », 2006, Beyrouth, Liban. pp.28. ⟨halshs-00171848⟩
  • Béatrice Parguel, Ouidade Sabri-Zaaraoui, Pierre Desmet, Pauline de Pechpeyrou. Perceptions et évaluations du lot virtuel par le consommateur. Colloque Etienne Thil, 2006, France. ⟨halshs-00146700⟩
  • Ouidade Sabri-Zaaraoui, Pierre Desmet, Pauline de Pechpeyrou, Béatrice Parguel. Consumer's perceptions and evaluations of virtual bundling. ANZMAC, 2006, Brisbane, Australia. ⟨halshs-00146676⟩

Books4 documents

  • Ouidade Sabri, Nadr El Hana, Elie Sic Sic. Marketing digital. Vuibert, 2021. ⟨halshs-03230346⟩
  • Helfer Jean-Pierre, Jacques Orsoni, Ouidade Sabri. Marketing. Vuibert. 15ème édition, 2020. ⟨hal-01996383⟩
  • Simon Porcher, Marie-Eve Laporte, Ouidade Sabri. Analyse de données avec SPSS. Vuibert. 2018. ⟨hal-01996378⟩
  • Eva Delacroix, Alain Debenedetti, Ouidade Sabri. Maxi-Fiches de Marketing. Christian Pinson. Dunod, pp.169, 2009. ⟨halshs-00676348⟩

Book sections1 document

  • Ouidade Sabri. Le marketing : une fonction à l’épreuve des nouveaux défis. Stéphane Saussier, Aude Le Lannier. Master Management des entreprises : L’essentiel de la gestion par les meilleurs professeurs, Eyrolles, pp.67-86, 2013. ⟨halshs-02052566⟩

Other publications1 document

  • Ouidade Sabri, Nadr El Hana, Zaida Yasmine. CCI Paris-Île-De-France : créer ses buyers personas à partir de focus groups pour un parcours utilisateur efficace. 2021. ⟨hal-03279899⟩