Number of documents

32


Journal articles15 documents

  • Hajer Bachouche, Ouidade Sabri. Empowerment in marketing: synthesis, critical review, and agenda for future research. AMS Review, 2019. ⟨hal-01996337⟩
  • Ouidade Sabri. The detrimental effect of cause-related marketing parodies. Journal of Business Ethics, Springer Verlag, 2018, 151 (2), pp.517-537. ⟨hal-01996369⟩
  • Gretchen Larsen, Maurice Patterson, Ouidade Sabri, Luciana Walther. A commentary on the treatment of taboo in consumption and marketing. Journal of Marketing Management, Westburn Publishers, 2018, 34 (13-14), pp.1067-1077. ⟨hal-01996348⟩
  • Ouidade Sabri. Does viral communication context increase the harmfulness of controversial taboo advertising?. Journal of Business Ethics, Springer Verlag, 2017, 141 (2), pp.235-247. ⟨10.1007/s10551-015-2751-9⟩. ⟨hal-01171674⟩
  • Delphine Dion, Ouidade Sabri, Valérie Guillard. Home sweet messy home: managing symbolic pollution. Journal of Consumer Research, Oxford University Press (OUP), 2014, 41 (3), pp.565-589. ⟨hal-01123546⟩
  • Ouidade Sabri, Géraldine Michel. When do advertising parodies hurt?: The power of humor and credibility In viral spoof advertisements. Journal of Advertising Research, World Advertising Research Center, 2014, June, pp.233-247. ⟨hal-01123537⟩
  • Ouidade Sabri, Obermiller Carl. Consumer perception of taboo in ads. Journal of Business Research, Elsevier, 2012, 65 (6), pp.869-873. ⟨hal-01123523⟩
  • Ouidade Sabri. Preliminary investigation of the communication effects of “taboo” themes in advertising. European Journal of Marketing, Emerald, 2012, 46 (1/2), pp.215-236. ⟨hal-01123528⟩
  • Ouidade Sabri. Quelle cible pour les publicités taboues provocantes?. Décisions Marketing, Association Française du Marketing, 2012, Avril-Juin (66), pp.9-19. ⟨hal-01123556⟩
  • Ouidade Sabri. Taboo advertising: can humor help to attract attention and enhance recall?. Journal of Marketing Theory and Practice, The Association of Marketing Theory and Practice,, 2012, 20 (4), pp.407-422. ⟨hal-01123550⟩
  • Aîda Mimouni, Ouidade Sabri-Zaaraoui, Béatrice Parguel. COMPETITIVE ADVERTISING WITHIN STORE FLYERS: A WIN-WIN STRATEGY?. Journal of Retailing & Consumer Services, 2010, 17 (6), pp.478-486. ⟨halshs-00634439⟩
  • Béatrice Parguel, Ouidade Sabri-Zaaraoui, Aîda Mimouni. Faut-il concevoir le prospectus en fonction de la fidélité du client à l'enseigne ?. Décisions Marketing, Association Française du Marketing, 2010, 59, pp.49-59. ⟨halshs-00634437⟩
  • Ouidade Sabri, Delphine Manceau, Bernard Pras. Le tabou, un concept peu exploré en marketing. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2010, 25 (1), pp.59-86. ⟨hal-01123517⟩
  • Ouidade Sabri-Zaaraoui, Béatrice Parguel, Pauline de Pechpeyrou. Portées et limites du lot virtuel : une étude exploratoire. Décisions Marketing, Association Française du Marketing, 2008, 50, pp.49-57. ⟨halshs-00271745⟩
  • Béatrice Parguel, Pauline de Pechpeyrou, Ouidade Sabri-Zaaraoui, Pierre Desmet. Format Effects in Volume Discounts to Consumers. Journal of Product and Brand Management, Emerald, 2007, 16 (5), pp.348-357. ⟨halshs-00145917⟩

Conference papers13 documents

  • Hajer Bachouche, Ouidade Sabri. Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts. AMS Annual Conference, Jun 2019, Vancouver, Canada. ⟨hal-01996390⟩
  • Hajer Bachouche, Ouidade Sabri. What are the perceptual and behavioral changes arising from consumer empowerment strategies launched by brands?. 34th Congress of the French Marketing Association (AFM), May 2018, Strasbourg, France. ⟨hal-01996387⟩
  • Hajer Bachouche, Ouidade Sabri. A better understanding of customer empowerment campaigns effects' on brand equity metrics. American Marketing Association (AMA) Winter Academic Conference, Jun 2018, Nouvelle Orléans, United States. ⟨hal-01996394⟩
  • Hajer Bachouche, Ouidade Sabri-Zaaraoui. Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies. 33è congrès de l'Association Française de Marketing, Association Française du Marketing May 2017, Tours, France. ⟨hal-01619956⟩
  • Hajer Bachouche, Ouidade Sabri-Zaaraoui. Empowerment in marketing: Synthesis, critical review, and agenda for future research. 2017 AMS World Marketing Congress, Jun 2017, Christchurch, New Zealand. ⟨hal-01619955⟩
  • Hajer Bachouche, Ouidade Sabri. Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies?. 33th Congress of the French Marketing Association (AFM), May 2017, Tours, France. ⟨hal-01996388⟩
  • Béatrice Parguel, Ouidade Sabri-Zaaraoui, Aîda Mimouni. L'influence relative des éléments d'exécution d'un prospectus. Forum du Géomarketing, 2009, France. ⟨halshs-00636243⟩
  • Béatrice Parguel, Ouidade Sabri-Zaaraoui, Aîda Mimouni. L'influence relative des caractéristiques perçues du prospectus sur son efficacité pour le distributeur. Colloque Etienne Thil, 2009, France. ⟨halshs-00636212⟩
  • Aîda Mimouni, Béatrice Parguel, Ouidade Sabri-Zaaraoui. L'interférence concurrentielle dans la communication par prospectus : une étude exploratoire. Colloque Etienne Thil, 2008, France. ⟨halshs-00287121⟩
  • Ouidade Sabri-Zaaraoui. Taboos in advertising: conceptualisation, scale development and analysis of its communication effects. American Marketing Association (AMA) Summer Educators' Conference Proceedings, 2007, Washington, United States. pp.30. ⟨halshs-00171843⟩
  • Ouidade Sabri-Zaaraoui. Vers une meilleure compréhension des réactions du récepteur face aux annonces publicitaires « taboues» à caractère sexuel dans les sociétés musulmanes méditerranéennes : Une étude exploratoire menée au Maroc. Ier colloque international sur le « Management dans l'espace méditerranéen », 2006, Beyrouth, Liban. pp.28. ⟨halshs-00171848⟩
  • Ouidade Sabri-Zaaraoui, Pierre Desmet, Pauline de Pechpeyrou, Béatrice Parguel. Consumer's perceptions and evaluations of virtual bundling. ANZMAC, 2006, Brisbane, Australia. ⟨halshs-00146676⟩
  • Béatrice Parguel, Ouidade Sabri-Zaaraoui, Pierre Desmet, Pauline de Pechpeyrou. Perceptions et évaluations du lot virtuel par le consommateur. Colloque Etienne Thil, 2006, France. ⟨halshs-00146700⟩

Books3 documents

  • Helfer Jean-Pierre, Jacques Orsoni, Ouidade Sabri. Marketing. Vuibert. 14ème édition, 2018. ⟨hal-01996383⟩
  • Simon Porcher, Marie-Eve Laporte, Ouidade Sabri. Analyse de données avec SPSS. Vuibert. 2018. ⟨hal-01996378⟩
  • Eva Delacroix, Alain Debenedetti, Ouidade Sabri. Maxi-Fiches de Marketing. Christian Pinson. Dunod, pp.169, 2009. ⟨halshs-00676348⟩

Book sections1 document

  • Ouidade Sabri. Le marketing : une fonction à l’épreuve des nouveaux défis. Stéphane Saussier, Aude Le Lannier. Master Management des entreprises : L’essentiel de la gestion par les meilleurs professeurs, Eyrolles, pp.67-86, 2013. ⟨halshs-02052566⟩