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Julian CV

Journal articles5 documents

  • Alexandre Lavissiere, Tibor Mandják, Julian Hofmann, Laurent Fedi. Port marketing as manifestation of sustainable marketing in a B2B context. Journal of Business and Industrial Marketing, Emerald, 2019, 35 (3), pp.524-536. ⟨10.1108/JBIM-12-2018-0409⟩. ⟨hal-02904470⟩
  • Tibor Mandják, Alexandre Lavissière, Julian Hofmann, Yann Bouchery, Mary-Catherine Lavissière, et al.. Port marketing from a multidisciplinary perspective: A systematic literature review  and lexicometric analysis. Transport Policy, Elsevier, 2019, ⟨10.1016/j.tranpol.2018.11.011⟩. ⟨hal-02062145⟩
  • Hardy Gundlach, Julian Hofmann. Preferences and Willingness to Pay for Tablet News Apps. Journal of Media Business Studies, Media Management and Transformation Centre, 2017, 14 (4), pp.257-281. ⟨10.1080/16522354.2017.1346948⟩. ⟨hal-02065938⟩
  • Julian Hofmann, Michel Clément, Franziska Völckner, Thorsten Hennig-Thurau. Empirical Generalizations on the Impact of Stars on the Economic Success of Movies. International Journal of Research in Marketing, Elsevier, 2017, 39 (2), pp.442-461. ⟨10.1016/j.ijresmar.2016.08.006⟩. ⟨hal-01991308⟩
  • Julian Hofmann, Michel Clement, Franziska Völckner, Thorsten Hennig-Thurau. The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. Marketing Letters, Springer Verlag, 2007, 18 (3), pp.181-196. ⟨10.1007/s11002-007-9013-2⟩. ⟨hal-02990424⟩