Documentation
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Julian Hofmann

6

Documents

Publications

	Brand Evaluations in Sponsorship versus Celebrity Endorsement O. Schnittka , Julian Hofmann , M. Johnen , C. Erfgen , Z. Rezvani International Journal of Market Research, 2023, 65 (1), pp.126--144. ⟨10.1177/14707853221106309⟩ Article dans une revue hal-04433898v1
	Port marketing as manifestation of sustainable marketing in a B2B context Alexandre Lavissiere , Tibor Mandják , Julian Hofmann , Laurent Fedi Journal of Business and Industrial Marketing, 2019, 35 (3), pp.524-536. ⟨10.1108/JBIM-12-2018-0409⟩ Article dans une revue hal-02904470v1
	Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis Tibor Mandják , Alexandre Lavissière , Julian Hofmann , Yann Bouchery , Mary-Catherine Lavissière Transport Policy, 2019, ⟨10.1016/j.tranpol.2018.11.011⟩ Article dans une revue hal-02062145v1
	Preferences and Willingness to Pay for Tablet News Apps Hardy Gundlach , Julian Hofmann Journal of Media Business Studies, 2017, 14 (4), pp.257-281. ⟨10.1080/16522354.2017.1346948⟩ Article dans une revue hal-02065938v1
	Empirical Generalizations on the Impact of Stars on the Economic Success of Movies Julian Hofmann , Michel Clément , Franziska Völckner , Thorsten Hennig-Thurau International Journal of Research in Marketing, 2017, 39 (2), pp.442-461. ⟨10.1016/j.ijresmar.2016.08.006⟩ Article dans une revue hal-01991308v1
	The price-perceived quality relationship: A meta-analytic review and assessment of its determinants Julian Hofmann , Michel Clement , Franziska Völckner , Thorsten Hennig-Thurau Marketing Letters, 2007, 18 (3), pp.181-196. ⟨10.1007/s11002-007-9013-2⟩ Article dans une revue hal-02990424v1