Jean-Marie Codron is a Director of Research at the French National Institute for Agronomic Research, in the Department of Economics and Social Sciences. He graduated from the “Ecole Polytechnique” in Paris in 1972 and then from ENGREF in 1975. He obtained his PhD in Agricultural Economics at the University of Montpellier in 1979. His interest focuses on two main lines of research: economics of contracts and economics of safety issues with applications to “complex” food sectors (in particular the fresh produce sector), where product quality is difficult to measure and/or to signal to the consumer