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Guillaume Bodet
CV Guillaume Bodet
7
Documents
Présentation
Publications
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A multidimensional conceptualization of the sponsor-sponsee fit in sportManaging Sport and Leisure, 2020
Article dans une revue
hal-03116646v1
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Fit comparison between sponsors in Iran national volleyball teamApplied Research in Sport Management, 2019, 2 (2 (30)), pp.77-87
Article dans une revue
hal-03116663v1
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Sport governing bodies' influence on non-transactional fan behavioursManaging Sport and Leisure, 2018, 23, pp.123-138. ⟨10.1080/23750472.2018.1502623⟩
Article dans une revue
hal-02328425v1
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Spectator Loyalty Towards Sports Teams and the Role of Sport Governing BodiesEASM Annual Conference, Sep 2019, Séville, Spain
Communication dans un congrès
hal-02415388v1
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Un ménage à trois : sport teams, sport governing bodies and fan engagement behavioursColloque de Management du Sport, Jun 2017, Université Lyon 1, Lyon, France
Communication dans un congrès
hal-02419765v1
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Customer engagement in sports: developing a fan-relationship-management-frameworkAcademy of Marketing Science 19th World Marketing Congress, Jul 2016, Paris, France
Communication dans un congrès
hal-02421982v1
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The development of a fan-relationship-management-frameworkMarketing at the confluence between entertainment and analytics, Springer International Publishing, pp.841-845, 2017
Chapitre d'ouvrage
hal-02359587v1
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