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15 résultats
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Use, abuse or contribute! A framework for classifying how companies engage with country imageInternational Marketing Review, 2014, 31 (1), pp. 79-97. ⟨10.1108/IMR-12-2012-0206⟩
Article dans une revue
hal-00960485v1
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Mad Men, de la fiction à l’amphi : L’utilisation d’une série TV comme support pédagogique39ème congrès international de l’Association Française de Marketing (AFM), May 2023, Vannes, France
Communication dans un congrès
hal-04156942v1
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A brand for a region: Legitimate strategy or marketing felony? The case of France and the Auvergne region.11th Annual International Conference on Marketing, 1-4 July 2013., Jul 2013, Athens, Greece. pp. 96-97
Communication dans un congrès
hal-00960512v1
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Place Brand Communities: From Terminal to Instrumental ValuesJournal of Product & Brand Management, 2018, 27 (7), pp.35. ⟨10.1108/JPBM-10-2017-1654⟩
Article dans une revue
hal-01907614v1
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Place Brand Communities: From Terminal to Instrumental ValuesAmerican Marketing Society - american conference , May 2018, New Orleans, France
Communication dans un congrès
halshs-01812178v1
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Tourists’ perceived congruence between nation- and region-brands: A quantitative analysisThe 5th International Conference on Destination Branding and Marketing (DBM-V), Dec 2014, Macau, Unknown Region
Communication dans un congrès
halshs-01128814v1
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Functional and Representational Perceptions of Visitors VS. Non-Visitors: A Quantitative Analysis Using Implicit Measures.The Marketing of Place and Space: Trends, Theories and Technologies, Sep 2015, Leicester, United Kingdom
Poster de conférence
hal-01222699v1
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Tout savoir sur le marketing avec la série Mad MenEditions EMS, 2022, 978-2-37687-564-2
Ouvrages
hal-04063917v1
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Kitto Katsu or Beyond good fortune: How Kit Kat conquered Japan (étude de cas)22ème conférence annuelle de l’Association Internationale de Management Stratégique (AIMS), Jun 2023, Strasbourg, France
Communication dans un congrès
hal-04156932v1
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La marque-région : quelle unité derrière la marque ?30ème Congrès de l'Association Française du Marketing, May 2014, France. pp.1-11
Communication dans un congrès
hal-00967967v1
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Region brand legitimacy: towards a participatory approach involving residents of a placePublic Management Review, 2017, 19 (6), pp.820-844. ⟨10.1080/14719037.2016.1210908⟩
Article dans une revue
hal-01388963v1
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Table Ronde des livres pour « Management en Séries » (invités)Saison 1 du colloque international Management en Séries, Mar 2023, Paris, France
Communication dans un congrès
hal-04156958v1
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The effects of customer and competitor orientations on export performance: An empirical study of Moroccan SMEs.10th Annual International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, Jul 2013, Athens, Greece. pp.19
Communication dans un congrès
hal-00960501v1
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Exploit, Neglect, Develop, Live: A Typology of Country Image Use in Company Branding.Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing (WMC~CPM), Aug 2012, Buckhead (Atlanta), Georgia, United States. pp. 304-308
Communication dans un congrès
hal-00960521v1
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Kitto Katsu or Beyond Good Fortune: How did Kit Kat Conquer Japan?2024, https://www.ccmp.fr/collection-ccmp/cas-kitto-katsu-or-beyond-good-fortune-how-did-kitkat-conquer-japan
Autre publication scientifique
hal-04405168v1
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