Skip to Main content
Number of documents

5

Elodie de Boissieu


Doctor in marketing since 2019 (Université Paris-Est) and graduated from EM-Lyon (PGE) and HEC-Montreal (BAA), Elodie de Boissieu has gained a double expertise in marketing and communication mixing a professional background in the luxury industry and services (more than fifteen years in different luxury companies such as Baccarat, Lalique, Christofle, Yves Rocher Group, Les Echos Etudes, etc.) as well as an academic one (more than eight years of experience in education field in particular with the development and the management of a business school specialized in luxury marketing, EIML Paris). In 2020, she was appointed Academic Director at EM-Normandy and created and launched a new MSC/M2 programme dedicated to digital marketing in luxury. In this context, she deployed her fields of research on innovative technologies, in particular in blockchain applications. Elodie de Boissieu is teaching brand management and marketing in luxury at EM-Normandie and ESSEC business school. She also published in Decision Marketing, and wrote in books edited by Ellipses, Eyrolles and Dunod.

Resarch thematics : blockchain, experience, luxury, brand, store, gastronomy, haute cuisine, restaurant, chef


Journal articles5 documents

  • Elodie de Boissieu, Galina Kondrateva, Patricia Baudier, Chantal Ammi. The use of blockchain in the luxury industry: supply chains and the traceability of goods. Journal of Enterprise Information Management, Emerald, In press, ahead-of-print (ahead-of-print), ⟨10.1108/JEIM-11-2020-0471⟩. ⟨hal-03268370⟩
  • Galina Kondrateva, Elodie de Boissieu, Chantal Ammi, Eric Seuillet. The potential use of blockchain technology in co-creation ecosystems. Journal of Innovation Economics & Management, De Boeck Supérieur In press, pp.I104-27. ⟨10.3917/jie.pr1.0104⟩. ⟨hal-03268380⟩
  • Elodie de Boissieu, Bertrand Urien. La rencontre interpersonnelle : un point clé dans l’expérience vécue en magasins de luxe. Décisions Marketing, Association Française du Marketing, 2020, 98, pp.83-102. ⟨10.7193/DM.098.83.102⟩. ⟨hal-02906189⟩
  • Delphine Dion, Elodie de Boissieu. Construction et mise en scène d'un lignage dans le luxe: le cas des chefs dans la haute-cuisine. Décisions Marketing, Association Française du Marketing, 2013, pp.25-42. ⟨10.7193/DM.070.25.42⟩. ⟨hal-02906173⟩
  • Delphine Dion, Elodie de Boissieu. Construction et mise en scène d'un lignage dans le luxe: le cas des chefs dans la haute-cuisine. Décisions Marketing, Association Française du Marketing, 2013, pp.25 - 42. ⟨10.7193/DM.070.25.42⟩. ⟨halshs-01892356⟩