Dominique Roux

Dominique Roux-Bauhain is a graduate of ESCP-EAP (Ecole Supérieure de Commerce de Paris) and Doctor of Management Sciences from the University of Paris I-Panthéon-Sorbonne. As a Professor of Marketing at University Reims Champagne-Ardenne (URCA), she is currently head of Laboratoire REGARDS EA 6292, and co-editor in chief for Carnets de la Consommation. She is co-founder of ALCOR, an interdisciplinary research network dedicated to consumption. She participated in the consci-gaspi and RECHANGE project (ADEME), as well as PICO project (the PIoneers in COllaborative consumption). She also served as the coordinator of two funded research projects: Picri CRIC « Communication, Resistance and Information to Consumers » funded by Ile de France region, with the 17 French consumer organizations, CTRC Ile de France and INC (2010-2014)  ANR NACRE (New Approaches to Consumer REsistance) (2006-2010). Her main research activity deals with alternative modes of provisioning and consuming. She developed research on second-hand consumption and the motivations for purchasing used items as well as the links between the self and symbolic relationships to objects. The values underlying second-hand consumption and various critical postures toward consumer society led to subsequent research on consumer resistance and avoidance of conventional distribution channels. She is also interested in the approach of space and place where alternative consumption activities occur, for example the way sidewalks are used by disposers and gleaners on bulky item collection days, or the tattooed body as a site for personal expression.

Dominique Roux est Professeure de marketing à l’Université de Reims Champagne Ardenne et directrice du laboratoire REGARDS. Ses thèmes de recherche portent sur les formes de consommation émergentes, alternatives, collaboratives et résistantes. Elle a été directrice de l’ouvrage collectif « Marketing et Résistance(s) des Consommateurs » (Economica, 2009) et coordinatrice du projet ANR NACRE (New Approaches to Consumer REsistance). En 2016, elle fonde Alcor, réseau de recherche pluridisciplinaire sur la consommation. Ses travaux ont été publiés dans le *Journal of Consumer Research, Journal of Business Research, Marketing Theory, European Journal of Marketing, Journal of Macromarketing, Consumption, Markets and Culture, Décisions Marketing, la Revue Française de gestion* et *Recherche et Applications en Marketing* dont elle a été rédactrice en chef associée de 2019 à 2021.