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Maintaining legitimacy in contested mature markets through discursive strategies: the case of corporate environmentalism in the French automotive industry
Alain Debenedetti
,
Déborah Philippe
,
Damien Chaney
,
Ashlee Humphreys
Industrial Marketing Management, 2021, 92, pp.332-343
Article dans une revue
hal-02493108v1
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SOCIAL PERCEPTIONS AND THE STRUCTURATION OF MARKETS: Three Essays on the Impacts of Conforming and Framing Strategies on Organizational Status, Reputation and Legitimacy
Déborah Philippe
Business administration. HEC Paris, 2009. English. ⟨NNT : ⟩
Thèse
tel-01834087v1
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How to maintain brand legitimacy in contested mature markets
Alain Debenedetti
,
Déborah Philippe
,
Damien Chaney
,
Ashlee Humphreys
17èmes Journées Normandes de Recherche sur la Consommation, Université de Rouen Normandie, Nov 2018, Rouen, France. pp.100-109
Communication dans un congrès
hal-03000920v1
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How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking
Déborah Philippe
,
Alain Debenedetti
,
Damien Chaney
Article dans une revue
hal-03657352v1
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STRATEGIE DE COMMUNICATION ENVIRONNEMENTALE ET CONSTRUCTION DE LEGITIMITE : Le cas de PSA Peugeot Citroën
Alain Debenedetti
,
Déborah Philippe
Décisions Marketing, 2011, 61, pp.67-71
Article dans une revue
hal-01214648v1
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The emergence, institutionalization, and evolution of a status order: a study of the French high-end fashion field
Déborah Philippe
,
Zajtmann David
,
François Collet
,
Alain Debenedetti
EGOS Colloquium, 2019, Edinburgh, United Kingdom
Communication dans un congrès
hal-02308714v1
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A Macro Perspective on Status Dynamics: The Hollowing Out and Hallowing of Haute Couture
Déborah Philippe
,
Zajtmann David
,
Alain Debenedetti
,
François Collet
Academy of Management Conference, Aug 2020, Vancouver (online), Canada
Communication dans un congrès
hal-02942473v1
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The Power of Speech: Consumer Movements’ Discursive Strategies in Digital Mobilization
Damien Chaney
,
Déborah Philippe
Advances in Consumer Research Conference, Dec 2019, Atlanta, United States. pp.501-502
Communication dans un congrès
hal-03000675v1
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