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Bruno DAUCÉ

Dr. Bruno DAUCÉ is associate professor of Marketing, University of Angers, France.

His research interests include consumer behaviour and customer experience through sensory and olfactory marketing. Since 2002, he has been contributing to the book, "Marketing sensoriel du point de vente", published in its 5th edition in 2017. His research has been published in Tourism Management, Journal of Retailing and Consumer Services, Journal of Global Marketing, Journal of International Consumer Marketing, Recherche et Applications en Marketing. His work has also been cited in the professional and popular press, such as Le Monde, Le Parisien, Points de Vente...

Dr. Bruno DAUCÉ teaches undergraduate, MSc courses on Experiential Marketing, Customer Experience, Digital Marketing, retailing, and supervises MSc and PhD theses that relate to customer experience, retail design, retail atmospherics, sensory marketing. At the same time, he collaborates with various firms interested with customer experience and sensory marketing. He has been responsible for a Master's degree in digital marketing since 2001.

He received his PhD, MBA degrees from the University of Rennes 1.

Journal articles9 documents

  • Bruno Daucé. Corps des professeurs des universités en sciences de gestion et du management : La menace est ailleurs !. Revue Française de Gestion, Lavoisier, 2021, pp.117-129. ⟨10.3166/rfg.2021.00526⟩. ⟨hal-03252668⟩
  • Karim Errajaa, Patrick Legohérel, Bruno Daucé, Anil Bilgihan. Scent marketing: linking the scent congruence with brand image. International Journal of Contemporary Hospitality Management, Emerald, 2021, 33 (2), pp.402-427. ⟨10.1108/IJCHM-06-2020-0637⟩. ⟨hal-03278287⟩
  • Karim Errajaa, Bruno Daucé, Patrick Legoherel. Consumer reactions to olfactory congruence with brand image. Journal of Retailing and Consumer Services, Elsevier, 2020, 52, pp.101898. ⟨10.1016/j.jretconser.2019.101898⟩. ⟨hal-02395979⟩
  • Danielle Lecointre-Erickson, Bruno Daucé, Patrick Legoherel. The influence of interactive window displays on expected shopping experience. International Journal of Retail and Distribution Management, Emerald, 2018, 46 (9), pp.802-819. ⟨10.1108/IJRDM-05-2017-0111⟩. ⟨hal-02401908⟩
  • Karim Errajaa, Patrick Legoherel, Bruno Daucé. Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image. Journal of Retailing and Consumer Services, Elsevier, 2018, 40, pp.100-108. ⟨10.1016/j.jretconser.2017.08.016⟩. ⟨hal-01660956⟩
  • Patrick Legoherel, Cathy H.C. Hsu, Bruno Daucé. Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market. Tourism Management, Elsevier, 2015, 46, pp.359 - 366. ⟨10.1016/j.tourman.2014.07.011⟩. ⟨hal-01654881⟩
  • Patrick Legoherel, Bruno Daucé, Cathy Hsu. Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia. Journal of Global Marketing, Taylor & Francis (Routledge), 2012, 25 (4), pp.213-225. ⟨10.1080/08911762.2012.748322⟩. ⟨hal-01661125⟩
  • Patrick Legoherel, Bruno Daucé, Cathy Hsu, Ashok Ranchhold. Culture, Time Orientation, and Exploratory Buying Behavior. Journal of International Consumer Marketing, Taylor & Francis (Routledge), 2009, 21 (2), pp.93-107. ⟨10.1080/08961530802153029⟩. ⟨hal-01661183⟩
  • Bruno Daucé, Sophie Rieunier. Le marketing sensoriel du point de vente. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2002, pp.46-65. ⟨halshs-00598724⟩

Conference papers13 documents

  • Danielle Lecointre-Erickson, Bruno Daucé, Patrick Legoherel. The effects of window displays on behavioral intentions: a comparison of causal theories. MMA Annual Spring Conference, Mar 2019, Chicago, United States. ⟨hal-02428677⟩
  • Karim Errajaa, Bruno Daucé, Patrick Legoherel. Diffusion des senteurs d’ambiance ajustées à l’image de marque : interêt marketing pour les entreprises et incidences sur le comportement du consommateur. La question des sens au XXIE siècle : entre marketing et monde muséal, 2017, Paris, France. ⟨hal-02538478⟩
  • Karim Errajaa, Bruno Daucé, Patrick Legoherel. Influence de l’atmosphère d’espace multi-services sur les réactions du consommateur : le rôle central de la congruence olfactive avec l’image de marque. ASAC (Administrative Sciences Association of Canada) 2017 Conference, 2017, Montreal, Canada. ⟨hal-01660980⟩
  • Karim Errajaa, Bruno Daucé, Patrick Legoherel. Compréhension et mesure de l’image de marque d’un espace d’accueil : étude de cas de la marque anticafe. ASAC (Administrative Sciences Association of Canada) 2017 Conference, 2017, Montreal, Canada. ⟨hal-01660973⟩
  • Danielle Lecointre-Erickson, Bruno Daucé, Patrick Legoherel. The Influence of Store Window Displays on Emotional Responses and Anticipated Shopping Experience. MMA Annual Spring Conference, 2017, Chicago, United States. ⟨hal-02528855⟩
  • Danielle Lecointre-Erickson, Bruno Daucé, Patrick Legoherel. The influence of interactive storefront technology on affective responses and behavioral intentions. 15th Annual International Conference on Marketing, 2017, Athènes, Greece. ⟨hal-02538510⟩
  • Danielle Lecointre-Erickson, Bruno Daucé, Patrick Legoherel. The influence of an interactive window display on anticipated shopping experience in an office of tourism. TTRA Europe Chapter Conference, 2017, Angers, France. ⟨hal-02528850⟩
  • Patrick Legoherel, Danielle Lecointre-Erickson, Bruno Daucé. A critical analysis of the shopping experience concept in brick-and-mortar retailing. 45th EMAC annual conference : Marketing in the age of data, 2016, Oslo, Norway. ⟨hal-02530063⟩
  • Mickael Ménard, Paul Richard, Hamza Hamdi, Bruno Dauce, Takehiko Yamaguchi. Emotion Recognition based on Heart Rate and Skin Conductance. Proceedings of the International Conference on Physiological Computing System, 2015, Angers, France. ⟨10.5220/0005241100260032⟩. ⟨hal-01393809⟩
  • Patrick Legoherel, Bruno Daucé, Cathy Hsu. Divergence in variety seeking: an exploratory study among international travellers in Asia. TTRA Annual Conference, 2010, San Antonio, United States. ⟨hal-03096822⟩
  • Bruno Daucé, Daucé Bruno. The influence of contraction of time and distance on the way we consider places. Time and Management, Pr Dr G. Morello, Nov 2001, Palermo, Italy. pp.233-249. ⟨hal-01661096⟩
  • Bruno Daucé. La diffusion de senteurs d’ambiance au sein d’un lieu commercial: les premiers résultats d’une étude menée au sein d’un magasin de prêt-à-porter. 16ème congrès international de l'Association Française du Marketing, 2000, Montréal, Canada. pp.747-756. ⟨hal-01661160⟩
  • Bruno Daucé, Sophie Rieunier. Le Marketing sensoriel des points de vente : des résultats des recherches aux pratiques des distributeurs. Colloque Etienne Thil, 2000, La Rochelle, France. ⟨hal-01660947⟩

Poster communications1 document

  • Bruno Daucé, Patrick Legoherel, Karim Errajaa. Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between scent and brand image. European Marketing Academy (EMAC), 2017, Groningen, Netherlands. 2017. ⟨hal-01660977⟩

Book sections4 documents

  • Bruno Daucé. Comment gérer les senteurs d’ambiance ?. Marketing sensoriel et expérientiel du point de vente, DUNOD, pp.103-143, 2017, 978-2100762705. ⟨hal-01660969⟩
  • Bruno Daucé, Alain Goudey. Le magasin du futur : le phygital au service du smart shop. Marketing sensoriel et expérientiel du point de vente, DUNOD, pp.253-277, 2017, 978-2100762705. ⟨hal-01660987⟩
  • Bruno Daucé. De nouvelles expériences avec le marketing olfactif. L’olfaction et les sens chimiques, QUAE CNRS, pp.459-463, 2012, 978-2-7592-1770-0. ⟨hal-01661145⟩
  • Bruno Daucé. Du marketing expérientiel au marketing sensoriel. Marketing: Nouveaux enjeux, nouvelles perspectives, Presses universitaires de Rennes, pp.59-65, 2012, 978-2-7535-1694-6. ⟨hal-01680191⟩

Books1 document

  • Bruno Daucé. Pour le réenchantement de la consommation à travers le point de vente physique. Wanzl, pp.40, 2015, Livre blanc. ⟨hal-01672787⟩

Theses1 document

  • Bruno Daucé. La diffusion de senteurs d'ambiance dans un lieu commercial : intérêts et tests des effets sur le comportement. Gestion et management. Université Rennes 1, 2000. Français. ⟨tel-00600735⟩