Nombre de documents

6

CV de Brigitte Muller


Article dans une revue5 documents

  • Björn Ivens, Alexander Leischnig, Brigitte Muller, Katharina Valta. On the role of brand stereotypes in shaping consumer response toward brands: an empirical examination of direct and mediating effects of warmth and competence. Psychology and Marketing, 2015, 32 (8), pp.808-820. <10.1002/mar.20820>. <hal-01427971>
  • Brigitte Müller, Bruno Kocher, Antoine Crettaz. The effects of visual rejuvenation through brand logos. Journal of Business Research, Elsevier, 2013, 66 (1), pp.82-88. <10.1016/j.jbusres.2011.07.026>. <hal-00772061>
  • Brigitte Muller, Bruno Kocher, Björn Ivens. Contrefaçons de produits de luxe. Une étude de la perception et de l'intention d'achat selon le lieu. Revue Française de Gestion, Lavoisier, 2011, 37 (212), pp.45-64. <hal-00963661>
  • B. Bartikowski, Jean-Louis Chandon, Brigitte Muller. Mesurer la confiance des internautes : adaptation de McKnight, Choudhury and Kacmar. Journal of Marketing Trends, 2010, 1 (1), pp.11-25. <hal-00963558>
  • Laurent Flores, Brigitte Muller Meriem Agrebi Jean-Louis Chandon. The branding Impact of Brand Websites: Do newsletters and consumer magazines have a moderating role?. Journal of Advertising Research, World Advertising Research Center, 2008, Vol. 48 (N°3), pp.465-472. <sic_00410598>

Pré-publication, Document de travail1 document

  • Laurent Flores, Brigitte Muller, Meriem Agrebi, Jean-Louis Chandon. Impact des sites de marque: effets de la visite et apports des outils relationnels. 2007. <sic_00406356>