Aurélie HEMONNET
38
Documents
Publications
Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior24th World Marketing Congress (WMC), Academy of Marketing Science (AMS), Jul 2023, Canterbury, United Kingdom
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Deconstructing "wokewashing”: the role of brand legitimacy and temporal distance in brand activism.39ÈME CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, Association Française du Marketing (AFM), May 2023, Vannes, France
Communication dans un congrès
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Data-driven innovation capability of marketing: an exploratory study of its components and underlying processesIndustrial Marketing Management Summit, Bamberg University, Jan 2023, Bamberg, Germany
Communication dans un congrès
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Data-driven innovation capability of marketing for B2B firms: definition and construction processAcademy of Innovation, Entrepreneurship, and Knowledge, ACIEK, ESIC, Jun 2023, Madrid, Spain
Communication dans un congrès
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The Ship of Theseus: How do Practitioners Navigate between Brand Longevity and Brand Modernity?39e Congrès International de l’Association Française du Marketing (AFM), May 2023, Vannes, France
Communication dans un congrès
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It’s Time to Speak Up! The Influence of Perceived Legitimacy in Activist Brands on Consumer Behavior2023 AMA Winter Academic Conference, American Marketing Association, Feb 2023, Online, France
Communication dans un congrès
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Distinguishing Design Paradigms in Innovation ManagementJPIM Research Forum, PDMA, Jan 2022, Online, United States
Communication dans un congrès
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THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?37ème Congrès International de l’Association Française du Marketing, May 2021, Angers, France
Communication dans un congrès
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Distinguishing Design Paradigms in Innovation Management30e Conférence de l’Association Internationale de Management Stratégique (AIMS), Jun 2021, online, France
Communication dans un congrès
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Cognitive or Affective? A Dual Perspective of Consumer-Brand Relationship in Brand ActivismEMAC 2021 Annual Conference, May 2021, Madrid, Spain
Communication dans un congrès
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Network Creativity: A Conceptual Lens for Inter- and Intra-Organization Creative Processes4th Industrial Marketing Management Summit, Jan 2021, Copenhaguen (online), Denmark
Communication dans un congrès
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All you need is love. The Interplay between Product Design and Luxury Brand Love: An Integrative PerspectiveMonaco Symposium on Luxury, Apr 2020, Monaco, France
Communication dans un congrès
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Is less more? The effect of substitution product innovations on consumer-luxury brands relationshipsMonaco Symposium on Luxury, Feb 2020, Monaco, France
Communication dans un congrès
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Frameworks for Innovation, Change and Growth: Value Creation Wheel, Design Thinking, Creative Problem Solving, and LeanGlobal Creating Value, May 2019, New York, United States
Communication dans un congrès
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La marque et le design, comme vecteurs d’innovation : le rôle du capital innovation de la marqueCongrès International de l'Association Française du Marketing, May 2019, Le Havre, France
Communication dans un congrès
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Conceptualizing Brand Innovation Capital as an Antecedent of Product InnovativenessLa Londe Conference, Jun 2019, La Londe, France
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L’impact de l’innovation produit durable sur la performance marketing : proposition d’un modèle conceptuel16ème Congrès de l’ADERSE, Mar 2019, Aix-en-Provence, France
Communication dans un congrès
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L’innovation produit durable : quel impact sur la performance marketing ?Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France
Communication dans un congrès
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The influence of design on luxury brand loveGlobal Marketing Conference, Jul 2018, Tokyo, Japan
Communication dans un congrès
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Enhancing luxury brand value through design21st Academy of Marketing Science (AMS), Jun 2018, Porto, Portugal
Communication dans un congrès
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Investigating the Interplay between Brands and External Design on Product Innovativeness: The Role of Brand Innovation CapitalEuropean Marketing Association Conference (EMAC), May 2018, Glasgow, United Kingdom
Communication dans un congrès
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Co-creation experience for innovation: the critical role of perceived challenge24th International Product Development Management Conference (IPDMC), Jun 2017, Reykjavik, Iceland
Communication dans un congrès
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Mieux comprendre l’expérience de co-création dans la phase d’idéation32ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France
Communication dans un congrès
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Materiality of spatial strategies and spatial tactics: the shopfloor as a hybrid spaceOrganizations, Artifacts and Practices (OAP) workshop, Jun 2016, Lisbonne, Portugal
Communication dans un congrès
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LE MARKETING DE L'INNOVATION2022
Ouvrages
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Marketing Management (16e édition)Pearson, 2019
Ouvrages
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Branding: At the heart of the relationship between product marketing and designMulti-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities, Emerald Group Publishing, pp.3-30, 2016
Chapitre d'ouvrage
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