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Turning a marketing database into a relationship marketing database
Andrea L. Micheaux
,
Anne Gayet
Article dans une revue
hal-02504378v1
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Motivations intrinsèques et engagement
Andrea L. Micheaux
Catherine Voynnet-Fourboul. Leadership spirituel en pratiques, Editions EMS, pp.227-231, 2021, Questions de société, 978-2-37687-459-1
Chapitre d'ouvrage
hal-03264333v1
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Getting to the bottom of Pandora's Box
Andrea L. Micheaux
Article dans une revue
hal-02504358v1
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Knowledge sharing through enterprise social network : the key roles of servant leader virtues and eudaimonic well-being
Andrea L. Micheaux
,
Valentina Stan
,
Annabel Martin-Salerno
BAM 2019 Conference (British Academy of Management), Sep 2019, Birmingham, United Kingdom
Communication dans un congrès
hal-02333035v1
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From customer data to value: what is lacking in the information chain?
Dominique Crié
,
Andrea L. Micheaux
Article dans une revue
hal-00284540v1
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Managing e-mail advertising frequency from the consumer perspective
Andrea L. Micheaux
Article dans une revue
hal-02504326v1
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The importance of being Earnest in social media: juxtaposing Oscar Wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective
Andrea L. Micheaux
,
Dominique Crié
,
Annabel Martin-Salerno
,
Daphné Salerno
Journal of Marketing Trends, 2018, 5 (1), pp.91-108
Article dans une revue
hal-01828584v1
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Customer journey mapping as a new way to teach data-driven marketing as a service
Andrea L. Micheaux
,
Birgit Bosio
Article dans une revue
hal-02333069v1
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Towards a conceptual framework for the empirical anchoring of contribution to Enterprise Social Networks as a conversion process to love
Andrea L. Micheaux
,
Valentina Stan
,
Annabel Martin-Salerno
EMAC 2019 : 48th Annual Conference of European Marketing Academy, May 2019, Hamburg, Germany. EMAC, 2019
Poster de conférence
hal-02333061v1
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