Nombre de documents

12

CV de Amina Djedidi


Communication dans un congrès9 documents

  • Amina Djedidi, Mouhoub Hani. Waves, reflexive waves and the mirror effect: how the firms’ strategic behaviors and interaction influence consumers’ behavior in emergent market context. 16th European Academy of Management EURAM, May 2016, Paris, France. 2016. <hal-01306675>
  • Amina Djedidi, Mouhoub Hani. South-South MNEs´ establishment process and consumer resistance: what to learn from the MNEs practices?. 6ème Conférence de l’ATLAS/AFMI, Jun 2016, Nice, France. <hal-01306679>
  • Amina Djedidi, Mouhoub Hani. Coopétition et fidélité oppositionnelle: quand le marche est reconfiguré par l’effet miroir. XXVème Conférence de l’AIMS, May 2016, Hammamet, Tunisie. <hal-01306680>
  • Amina Djedidi. Oppositional loyalty of the individual: shifting from dyadic to triadic perspective of loyalty. Academy of Marketing Conference, Jul 2016, Newcastle, United Kingdom. <hal-01306685>
  • Amina Djedidi, Mouhoub Hani. Implementation process failure in an emerging context: a reading from Carrefour experience in Algeria.. International Marketing Trends Conference, Jan 2016, Venise, Italy. <hal-01264767>
  • Amina Djedidi. Oppositional loyalty of the individual reality: its antecedents and effects . 15TH International Marketing Trends Conference, Jan 2016, Venise, France. <hal-01265105>
  • Amina Djedidi, Mouhoub Hani. How firm's strategic behavior is replicated on the consumer level? The mirror effect. 6th International Research Meeting in Business and Management, Jul 2015, Nice, France. 2015. <hal-01264704>
  • Amina Djedidi, Aicha Hivet, Jonas Rokka. Caregiving resistance: the publicized critical incident approach. EIASM 7th Interpretive Consumer Research Workshop (ICR), Apr 2013, Bruxelles, Belgium. 2013. <hal-01264734>
  • Amina Djedidi. Individual oppositional loyalty: are loyalty and resistance two sides of the same coin?. LCBR European Marketing Conference, Aug 2013, Franfurt, Germany. <hal-01264740>

Article dans une revue2 documents

  • Amina Djedidi, Jérôme Lacoeuilhe. La relation à la MDD, approche par la fidélité oppositionnelle . La Revue des Sciences de Gestion, Revue des Sciences de Gestion, 2016, 2 (278-279), pp.55-61. <hal-01375843>
  • Amina Djedidi, Hammoutene Ali. Les associations à l’image de marque dans les services. Revue des Sciences Commerciales , 2009. <hal-01264697>

Chapitre d'ouvrage1 document

  • Amina Djedidi, Mouhoub Hani. Firms' strategic behavior versus consumers' behavior: an explanation through the inoculation theory: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science. Marketing Challenges in a Turbulent Business Environment, Springer, 2016, Marketing Challenges in a Turbulent Business Environment, 978-3-319-19427-1. <10.1007/978-3-319-19428-8_109>. <hal-01264718>