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33 résultats
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Champs solides, méta-champs liquides: quels objets, méthodes et rapport au réel?Communication et Management, 2023, 20 (1), pp.63-84
Article dans une revue
hal-04248235v1
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Caregiving resistance: the publicized critical incident approachEIASM 7th Interpretive Consumer Research Workshop (ICR), Apr 2013, Bruxelles, Belgium
Communication dans un congrès
hal-01264734v1
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Oppositional loyalty: a better understanding of loyalty under the scope of resistance?International Marketing Trends , Jan 2018, Paris, France
Communication dans un congrès
hal-01685794v1
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Implementation process failure in an emerging context: a reading from Carrefour experience in Algeria.International Marketing Trends Conference, Jan 2016, Venise, Italy
Communication dans un congrès
hal-01264767v1
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Global Local Dialectical Relationship in a Mediterranean ContextAdvances in Consumer Research, 2017
Article dans une revue
hal-01568163v1
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Waves, reflexive waves and the mirror effect: how the firms’ strategic behaviors and interaction influence consumers’ behavior in emergent market context16th European Academy of Management EURAM, May 2016, Paris, France
Communication dans un congrès
hal-01306675v1
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Oppositional Loyalty Among Individuals: a Triadic Reading Grid For Loyalty With a Polarized BrandscapeAdvances in Consumer Research, 2021
Article dans une revue
hal-03411493v1
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Between Extended and Expanded Self in Small and Medium EnterprisesFifty Years of Consumer Research, University of Reims Champagne-Ardenne, Jun 2023, Reims, France
Communication dans un congrès
hal-04294970v1
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How firm's strategic behavior is replicated on the consumer level? The mirror effect6th International Research Meeting in Business and Management, Jul 2015, Nice, France
Communication dans un congrès
hal-01264704v1
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Individual oppositional loyalty: are loyalty and resistance two sides of the same coin?LCBR European Marketing Conference, Aug 2013, Franfurt, Germany
Communication dans un congrès
hal-01264740v1
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The local-global interplay in a Mediterranean context: The case of soda brand Hamoud BoualemConsumer Culture Theory Conference (CCTC), Jul 2017, Anaheim, United States
Communication dans un congrès
hal-01685770v1
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An experiential approach to learning about change managementJournal of Management Development, 2019, Managing Change in the 21st Century, 38 (9), pp.708-718. ⟨10.1108/JMD-03-2018-0110⟩
Article dans une revue
hal-01985431v1
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The Contribution of experience and reflexivity to change management learningEURAM 2018 : European Academy of Management Conférence, Jun 2018, Reykjavik, Iceland
Communication dans un congrès
hal-01765050v1
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Les associations à l’image de marque dans les servicesLa Revue des Sciences Commerciales / Business Sciences Review, 2009
Article dans une revue
hal-01264697v1
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Firms' strategic behavior Vs consumers' behavior: an explanation through the inoculation theory“Marketing Challenges in a Turbulent Business Environment”, M-D. Groza & C-B. Ragland, Springer, New York, 2016
Chapitre d'ouvrage
hal-02881206v1
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Oppositional loyalty of the individual: When symbolic consumption and anti-consumption are two faces of the same coinLa Revue des Sciences de Gestion, 2017, 285-286 (3), ⟨10.3917/rsg.285.0061⟩
Article dans une revue
hal-01685625v1
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Apprendre à se préparer à la conduite du changementXXIXième Conférence de l’Association Internationale de Management Stratégique (AIMS), Jun 2020, Toulouse, France., 2020, Toulouse, France
Communication dans un congrès
hal-03132145v1
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Firms' strategic behavior versus consumers' behavior: an explanation through the inoculation theory17th Academy of Marketing Science World Marketing Congress (AMS), Aug 2014, Lima, Peru
Communication dans un congrès
hal-01685782v1
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When does coopetition affect price unfairness perception? The roles of market structure and innovationJournal of Business & Industrial Marketing, 2020, ⟨10.1108/JBIM-05-2019-0192⟩
Article dans une revue
hal-02893315v1
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From Consumption, to Do-it-Yourself (DIY) to Entrepreneurship Journey: The Role of Digitalization in Slash Careers of Algerian WomenEntrepreneurship Research Conference, Université Paris 8, Dec 2023, Saint - Denis, France
Communication dans un congrès
hal-04307531v1
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Meanings of DIY in Mediterranean non-Western Market The Case of Pastry-Making in AlgeriaAssociation of Consumer Research (ACR) North American Conference, Oct 2021, Seattle (Online), United States
Communication dans un congrès
hal-03411476v1
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Firms' strategic behavior versus consumers' behavior: an explanation through the inoculation theoryAcademy of Marketing Science. Marketing Challenges in a Turbulent Business Environment, Springer, 2016, Marketing Challenges in a Turbulent Business Environment, 978-3-319-19427-1. ⟨10.1007/978-3-319-19428-8_109⟩
Chapitre d'ouvrage
hal-01264718v1
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Coopétition et fidélité oppositionnelle: quand le marche est reconfiguré par l’effet miroirXXVème Conférence de l’AIMS, May 2016, Hammamet, Tunisie
Communication dans un congrès
hal-01306680v1
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When Someone’s Gain is Someone Else’s loss: Evidences through Individual Oppositional LoyaltyAmerican Marketing Association Winter Academic Conference, American Marketing Association, Feb 2019, Austin, Texas, United States
Communication dans un congrès
hal-02049448v1
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Teaching Marketing as Part of Entrepreneurial Education4th Workshop Research Group ERUA: Reform Universities, Society and Entrepreneurship: Current views and future research agenda, May 2023, Chios Island, Greece
Communication dans un congrès
hal-04294955v1
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Expérience et réflexivité au service de la formations à la conduite du changementCongrès AGRH, Oct 2017, Aix-en-Provence, France
Communication dans un congrès
hal-01619974v1
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Between Emic and Etic Meaning of Corporate Social Responsibility15èmes Journées Scientifiques de l’Université de Toulon : Irresponsabilité sociale et solidaire, Mar 2023, Toulon, France
Communication dans un congrès
hal-04294909v1
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Oppositional loyalty of the individual reality: its antecedents and effects15TH International Marketing Trends Conference, Jan 2016, Venise, France
Communication dans un congrès
hal-01265105v1
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Domestic Space, and the Gendered Power Dynamics: Pastry Making in Algeria14th ACR Gender, Marketing and Consumer Behavior, Oct 2018, Dallas, United States
Communication dans un congrès
hal-01306685v1
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South-South MNEs´ establishment process and consumer resistance: what to learn from the MNEs practices?6ème Conférence de l’ATLAS/AFMI, Jun 2016, Nice, France
Communication dans un congrès
hal-01306679v1
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