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Annie BANIKEMA

12
Documents

Publications

Inappropriate employee behavior: the effects on consumer attitudes towards the brand

sophie de villartay , Eric Julienne , Annie Banikema
4ème Journée de Recherche sur le Marketing des Ressources Humaines, Association Française du Marketing (AFM), Nov 2023, Paris, France
Communication dans un congrès hal-04251093v1

Cultivating inclusion and harvesting exclusion? A case study of an anarchist food cooperative

Mélissa Boudes , Christelle Perrin , Markolf Jossou , Annie Banikema , Cédric Gossart
EGOS 2023 : 39th EGOS Colloquium. "Organizing for the good life : between legacy and imagination", EGOS (European Group for Organization Studies), Jul 2023, Cagliari, Italy
Communication dans un congrès hal-04156414v1

When Free-games aren’t free: micro-transactions in mobile game

Jashim Khan , Annie Banikema
ANZMAC 2019 Conference (Australian & New Zealand Marketing Academy), Dec 2019, Wellington, New Zealand
Communication dans un congrès hal-04232983v1

Causal or effectual? An exploratory study on women’s entrepreneurial behavior and decision-making logic

Annie Banikema , Thrycia Tite
i-CoME 2018 : 2nd International Conference on Management and Entrepreneurship, Jul 2018, Yogyakarta, Indonesia
Communication dans un congrès hal-04233045v1
Image document

Suffit-il d'être orienté client ? L'utilisation éthique des principes d'influence sociale dans la vente

Eric Julienne , Annie Banikema
30ème Congrès de l'Association Française du Marketing (AFM), May 2014, Montpellier, France
Communication dans un congrès hal-02956892v1

Consumer Propensity to Resist (CPR): measurement and validation

Annie Banikema , Dominique Roux
Advances in Consumer Research, North American Conference, Association for Consumer Research, Oct 2012, Vancouver, Canada. pp.612-613
Communication dans un congrès hal-04316956v1

Consumers' propensity to resist: the volitive dimension of consumer resistant behaviors

Annie Banikema , Bhatli Bhatli
15th AMS World Marketing Congress, Academy of Marketing Science, Jul 2011, Reims, France. pp.198, ⟨10.1007/978-3-319-50008-9_54⟩
Communication dans un congrès hal-04316958v1

The volition to resist: exploring consumer resistance from an individual difference perspective

Annie Banikema
EMAC 2011 : 40th Annual Conference of European Marketing Academy, European Marketing Academy (EMAC), May 2011, Ljlubljana, Slovenia
Communication dans un congrès hal-04316959v1